X-Date List Pricing: What Homeowner Data Actually Costs in 2026

TLDR

• Published X-date list pricing in 2026 runs from $100 a month (Maverick Data, 50,000 contacts in one state) to $4,495 a year for high-volume platform plans.
• Per contact, Maverick Data has the lowest published price in the market: $100 for 50,000 credits works out to $0.002 per contact. Competitors' published prices divide out to roughly 1.2 to 9 cents.
• Half the market still hides pricing: Dataman quotes by phone, Haines publishes nothing. Bresser's and Maverick Data put real numbers on the page.
• Cole X-Dates, the brand that anchored the category at roughly $1,200 a year, is gone; its domain serves a court-order seizure notice.
• The verdict, with the arithmetic shown below: on price per contact, Maverick Data wins, and the gap to the nearest published competitor rate is 6x.

Here's what an X-date list costs in 2026, with real numbers. Published pricing in this market runs from $100 a month (Maverick Data, 50,000 contacts in one state) through $149 to $179 a month (Bresser's emailed lists, 2,000 records) up to $4,495 a year for high-volume platform plans. Dataman Group starts minimum orders at $185 and keeps per-record rates on the phone. Haines publishes no pricing at all. Cole X-Dates, the brand that anchored the category for decades, is gone: its domain now serves a court-order seizure notice, and agents who paid it roughly $1,200 a year are re-shopping.

Per contact, the spread is wider than the sticker prices suggest: from a fraction of a cent to roughly nine cents per record. The table below is every number we could verify this week, followed by the math and an honest section on when a competitor is the better buy.

The 2026 X-date pricing table

All prices checked on July 17, 2026, against each vendor's live page.

Vendor	Model	Published price	What you get	Per-contact	Pricing public?
Maverick Data	Self-serve data subscription	$100/state/mo or $1,000/state/yr	50,000 contacts/mo, all 21 fields, DNC flags, API + CSV	$0.002 at full use	Yes
Bresser's emailed list	Monthly emailed file	$149/mo (address only)	2,000 records/mo; extras $0.035 each	~$0.075	Yes
Bresser's emailed list	Monthly emailed file	$179/mo (phone + email)	2,000 records/mo; extras $0.075 each	~$0.09	Yes
Bresser's Property Connect	Platform subscription	$119/mo, or $895 to $4,495/yr	1,000 to 30,000 exports/mo, 1 state, map tools	~$0.01 to $0.12	Yes
Dataman Group	One-off list orders	"Minimum orders start at $185"	Custom geography, fields vary	Phone-gated	Partially
Haines Property Connect	Platform subscription	Not published	Demo-gated	Unknown	No
Cole X-Dates	Defunct (historical)	~$1,200/yr typical	Unlimited pulls, single market	N/A	Was gated

Two notes on reading it fairly. Bresser's emailed lists deliver a fixed 2,000 records; our $100 buys an allowance of up to 50,000, and the $0.002 figure assumes you use it all. And "exports" on platform plans mean records you pull, so light users on big plans pay far more per contact than the floor number implies.

Why is X-date pricing so hard to find?

Because quote-gating is the business model. The legacy list industry grew up on "request a free count": you call, they size your market, and the price arrives attached to a salesperson who knows your budget. It's price discrimination with extra steps, and it's why the same list can cost two agencies different amounts.

Bresser's deserves credit as the exception: their numbers are on the page, plan by plan, and they've been in the data business since 1946. That page also proves something we obviously believe, since you're reading our version of it: publishing your pricing is compatible with staying in business. The vendors who still hide their rates are making a choice, and you're allowed to read into it.

What happened to Cole X-Dates pricing?

For years, "what does an X-date list cost" really meant "what does Cole cost," and the answer was never on their site. Ground truth from agents' actual bills, ours included: about $1,200 a year for the standard subscription, with carrier-negotiated program discounts bringing some agents (Farmers, for example) down to roughly $750 to $1,000. Older forum threads mention lower legacy rates from years back, but $1,200 is what the product actually cost in its final era.

Then the product died. Cole Information's assets were acquired by Xpressdocs in late 2024, and as of mid-July 2026, coleinformation.com serves a domain-seizure notice pursuant to a court order while the rebranded xdates subdomain doesn't resolve at all. We won't speculate on the legal specifics. The practical fact is that the category's reference product no longer exists, and every price in this article is competing for its former customers, including Bresser's, whose X-dates page now markets itself explicitly as the Cole replacement.

The lesson agents should take from that collapse goes beyond one vendor. If your prospecting depends on a data subscription, the vendor's stability and the portability of your exports (plain CSVs you keep) are part of the price.

The verdict: why Maverick Data wins on price

The whole argument fits in one division. Our plan is $100 a month for 50,000 export credits in one state, and $100 across 50,000 contacts is $0.002 per contact. That's the lowest published per-contact price in this market, and no competitor's published rate comes within 6x of it, even at their biggest plan.

A method note so nobody accuses us of funny math: every per-contact figure in this section is our own arithmetic on the prices cited in the table above (price divided by included records). No vendor quotes per-contact rates themselves; these are derived numbers, and you can rerun each division from the linked pages.

Here are those divisions. Bresser's $149 emailed list is 2,000 address-only records, about 7.5 cents each; the $179 phone-and-email tier is about 9 cents, with overage records at 3.5 and 7.5 cents respectively. Their Property Connect annual plans run from about 3 cents per export (Core: $895 for 2,500 exports a month) down to about 1.2 cents (Elite: $4,495 for 30,000 exports a month), if you actually pull that volume every month. So the cheapest rate any competitor publishes, on a $4,495 flagship plan, is still six times our $0.002, and the tiers most single agencies actually buy sit at 15x to 45x.

The honest caveat, scoped: almost nobody works 50,000 contacts a month. An agent who exports 2,000 contacts from us pays an effective 5 cents each, which still beats the comparable Bresser's phone-and-email rate of 9 cents, just not by 45x. The allowance is sized so price stops being the constraint on your prospecting; the marginal contact costs nothing until a ceiling most single agencies never touch.

Dataman's $185 minimum with phone-gated per-record rates can't be divided from public information, which is exactly the problem this article exists to fix. When a vendor quotes you, do the division before you say yes.

When is a competitor the better buy?

A clear verdict still owes you the exceptions, so here they are, scoped. Bresser's Property Connect is the better product if you want a map-based territory builder and data angles we don't sell: FEMA flood zone overlays, absentee-owner targeting, mortgage records, 30-day new movers. If your prospecting model is "draw my farm on a map and mine multiple product lines," their $119 month-to-month trial is a reasonable spend.

Dataman fits if you want a one-time list with no subscription: a $185 single order for a niche campaign beats signing up for anything monthly. And the biggest one: Maverick Data is live in Texas, Kansas, and Missouri today, with more states shipping as they release. If your book is in a state we don't serve yet, the incumbents aren't just better, they're your only option. Check our public coverage endpoint before assuming anything.

If you'd rather buy outcomes than data at all, per-lead models exist. Our parent company Maverick Marketing sells exclusive homeowner leads as a done-for-you service, which costs more per contact and less per hour of your time.

Our pricing, stated in full

$100 per state per month, which includes 50,000 contacts that month in that state (1 credit = 1 contact). Annual is $1,000 per state per year. Every export includes all 21 documented fields: names, mailing address, up to three phones with per-number DNC flags, email, X-date, home value estimate, and property type. Counts and previews are free, the API is publicly documented, and there's no count-request phone call anywhere in the flow.

Why so cheap? Deliberately. Data pricing in this category has been propped up by opacity, and we'd rather win on volume with the numbers in the open. If a vendor won't put their price next to ours on a page, that's information too.